What are immersive technologies used for?

IoT, Big Data, AI: one of the major challenges of these digital evolutions is not to lose the human along the way. Immersive technologies make this possible.


Optimize the allocation of cognitive resources

The classic interfaces of screen, touch, keyboard and mouse create a fundamental dissonance in our communication with the world. Despite the progress in interface ergonomics and our own familiarity with digital tools, classical systems still impose a cognitive adaptation: the user must build his communication to manipulate the tool, and know how to interpret the displayed information.


Immersive technologies liberate us

Conversely, the strength of immersive technologies is that they allow us to capitalize on our ability to perceive, interpret, and act on the real world to recreate our relationship to digital information. Thus, they take advantage of our natural ability to evolve in 3 dimensions and spatialize information, to manipulate elements through movement or tools, to communicate through various channels (such as the voice, or in a more subtle way, the look).

By offering a communication scheme adapted to humans, immersive technologies free up the cognitive resources allocated to the use of the computer tool to reallocate them to business tasks.

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In concrete terms, what are the benefits of immersive technologies?

By offering spatialized information and more intuitive and natural interactions, immersive technologies free up your users' cognitive resources. Attention is no longer divided, the focus on the task is complete. Less errors, more attention to safety procedures, better efficiency!

Do you remember road maps? GPS transformed driving by providing the right information at the right time. Now imagine that navigation is not displayed on a screen, but directly on your windshield. You turn right: the arrow is located on the road to take. You now have the information in the right place. In a stressful situation, this can make all the difference. Optimizing the perception of information and its handling is a major challenge in any dynamic and complex situation.

When an expert in the field has to make a decision, he relies on situational awareness that he confronts with his own expertise and experience. Improving this situational awareness becomes a critical issue: immersive technologies allow to capture, synthesize and present a lot of data in the most optimal way possible.

Traditional communication media (telephone, videoconference...) have many limitations, notably the ambiguities of spoken language and the lack of spatial references. Immersive technologies can overcome these limitations and create a shared mental model of a situation, an imperative step for collaboration.

One of the characteristics of expertise is that the know-how becomes so anchored and natural that it becomes difficult to explain. Immersive technologies, and in particular eye-tracking, make it possible to characterize expertise and document it in order to perpetuate it.

Immersive technologies are totally adapted to training. Virtual reality in particular allows for low-cost training in operational skills. Eye-tracking allows to validate cognitive processes in the learner, and thus control his progress in the acquisition of fine skills.

Some jobs impose a colossal mental load on experts. Immersive technologies, and in particular multimodal ecosystems, allow to optimize a person's perception of his or her environment and thus constantly maintain situational awareness for quick, precise and calculated reactions.

They offer the possibility of designing and integrating efficient interaction devices, testing hypotheses, accelerating design cycles, deciding more quickly on operations to be carried out, anticipating system maintenance, simulating and evaluating issues, validating actions in real time, training teams, etc.

Woman studying seismic sections in virtual reality

Services adapted to specific use cases

As you can see, the true value of immersive technologies is expressed in specific cases, where the optimization of the link between the human and the system takes all its meaning. For a few examples, don't hesitate to consult our achievements.

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"Intelligence is the ability to adapt to change